The Under Armour story is about innovation. CEO Kevin Plank’s goal was to change the way athletes dress and give them unprecedented advantages. UA revolutionized the athlete’s baselayer, but continues to innovate every layer — from base to mid to outerwear. Lighter-weight performance fabrics built for mobility and comfort keep you warmer than competitor products.
Slip Resistance Technology utilizes unique fibers to help with in-shoe traction
ArmourDry wicks moisture, accelerates evaporation
Strategic Cushion provides shock protection and space compensation
Embedded Arch Support helps reduce foot fatigue
ArmourBlock helps prevent growth of odor-causing bacteria in the sock